Patient Engagement
Consumers deeply immersed in digital technologies are beginning to demand more of healthcare providers.
All the technology in today's world cannot effectively close the gap between doctors and patients, until they understand each other much better. And that takes a little bit of neuroscience and a lot of finesse.
Despite ubiquitous information technology, patients and physicians still overwhelmingly rely on "tried-and-true" modes of communications, such as phone calls and in-person consults.
The patient engagement market is at a "standoff," according to a new Chilmark report. Providers are relying on vendors to lead the way with new tools, but those companies "have been reactive, not proactive" in helping them meet their needs.
Several major health insurers are part of a coalition that is promoting texting as a way to keep expectant women, new moms and their babies healthy.
